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About  ABCD

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We bring your brand to the masses.

Founded in 2015 by Robin Wilfert, ABCD is a leading online marketing agency based in Berlin, Germany. We’re a boutique agency with an entrepreneurial spirit that specialises in creating shareworthy content on behalf of brilliant brands. From the BBC to Die Zeit, our international team has a track record of securing coverage in the world’s most influential media outlets. Our content marketing and PR experts produce relevant , viral, and shareworthy content to generate buzz, increase visibility, and drive growth for our diverse client base. 

Our Mission


To become an integral part of our clients' success by delivering integrated marketing campaigns that enhance their brand awareness, increase their sales, and support their growth.


Our Vision 


To help our clients realise their marketing goals through innovative, meaningful campaigns.

Image by Camilla Bundgaard

Introducing the Management Team

Our Values

We strive for the highest quality standards and always go the extra mile. We enable our team  to grow by giving them responsibility and opportunities for continuous learning.

We are a creative communications agency where everyone is able to contribute. We celebrate out-of-the-box thinking and encourage experimentation. The best ideas win.


We nurture the spirit of collegiality in the team. We believe in recognising great work and providing honest feedback. Trust and respect underpin our friendly working atmosphere. 


We are not a conventional agency, which is one of our greatest strengths. We have a truly flat hierarchy and work with clients in a diverse range of industries. 



We actively promote an atmosphere of inclusion, diversity, allyship, and climate awareness. We actively oppose right-wing ideas, racism, discrimination, and sexism.


Our Marketing Services


What We've Achieved









Case Studies

The ABCD Story



Robin left his PR job at Omio (formerly GoEuro) to found his own marketing agency, ABCD, initially working alone in a small office in Berlin-Mitte. His first client was, and the first campaign was the Flight Price Index. On the back of its success, became a longstanding client of the agency, and Robin began growing the team from the ground up. 




The team grew in size and the company expanded its client base. More space was required, so the agency relocated to a new home on Kastanienallee in Berlin-Prenzlauer Berg, where it co-existed alongside an advertising agency. Despite being new and relatively unknown, ABCD achieved thousands of media clippings for its clients in its second year of operations.




ABCD became a leader in the content marketing and digital PR space. From Airbnb to Zalando, the agency won an increasing number of high-profile clients. Frederik Betz joined the leadership team as Managing Director and COO, and Susanna Hartmans joined as Head of Marketing. 




ABCD moved to its current home in Koppenplatz and expanded its offering to include additional marketing services such as lead generation, social media, and newsjacking. Dominic Walker joined the management team as Head of Growth. The company moved to a remote-first setup during the pandemic.


Proud to Be a Sustainable Agency 


At ABCD, we’re proud to be a sustainable agency. We offset all of our carbon emissions — including electricity and heating for the office, transport to and from work for all employees, as well as emissions from business trips. Within Germany, we always travel to business meetings by train. We use 100% renewable energy from Naturstrom to power our office. 


Interested in Working With Us?


Feel free to reach out to us at, or use the Chatbot below. If you provide us with a brief introduction and summary of what you’re looking to achieve, we’ll set up a call to discuss what ABCD could do for you. We have team members in Berlin and Hamburg, if you prefer to meet up in person.

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