About ABCD

We bring your brand to the masses.

Founded in 2015 by Robin Wilfert, ABCD is a leading online marketing agency based in Berlin, Germany. We’re a boutique agency with an entrepreneurial spirit that specialises in creating shareworthy content on behalf of brilliant brands. From the BBC to Die Zeit, our international team has a track record of securing coverage in the world’s most influential media outlets. Our content marketing and PR experts produce relevant , viral, and shareworthy content to generate buzz, increase visibility, and drive growth for our diverse client base.

Our Mission

To become an integral part of our clients' success by delivering integrated marketing campaigns that enhance their brand awareness, increase their sales, and support their growth.

Our Vision

To help our clients realise their marketing goals through innovative, meaningful campaigns.

Introducing the Management Team

Robin Wilfert

Founder & CEO

Originally from Munich, where he took his first steps in business life for Yelp, Robin found his professional place in the startup industry in Berlin. He helped to build marketing and PR as the second employee at Omio, where he discovered his love for creative content marketing and viral outreach campaigns.

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Frederik Betz

Managing Director & COO

Frederik is a passionate entrepreneur, with a background in business administration, marketing and corporate communications. He worked in global brand management at Bayer Healthcare, before he developed his passion for startups. With experiences in strategic marketing roles and as a founder,

Frederik still loves to consult in strategic marketing projects.

Susanna Hartmans

Head of Marketing

Born in the Netherlands, Susanna Hartmans is a Berlin-based international marketing expert with more than a decade of operational and strategic experience in SEO, Digital PR and Influencer Marketing. Susanna’s work experience includes both sides - agency and in-house, across B2B and B2C brands such as Omio, Preply, House of Fraser and Seven Senders.

Our Values

We strive for the highest quality standards and always go the extra mile. We enable our team to grow by giving them responsibility and opportunities for continuous learning.

We are a creative communications agency where everyone is able to contribute. We celebrate out-of-the-box thinking and encourage experimentation. The best ideas win.

Collaborative

We nurture the spirit of collegiality in the team. We believe in recognising great work and providing honest feedback. Trust and respect underpin our friendly working atmosphere.

Distinctive

We are not a conventional agency, which is one of our greatest strengths. We have a truly flat hierarchy and work with clients in a diverse range of industries.

Bold

Ambitious

We actively promote an atmosphere of inclusion, diversity, allyship, and climate awareness. We actively oppose right-wing ideas, racism, discrimination, and sexism.

Our Marketing Services

What We've Achieved

110+

HAPPY CLIENTS

130+

SUCCESSFUL CAMPAIGNS

6000+

PUBLISHING
OUTLETS

24000+

CLIPPINGS COUNTED

Case Studies

The ABCD Story

2015

Robin left his PR job at Omio (formerly GoEuro) to found his own marketing agency, ABCD, initially working alone in a small office in Berlin-Mitte. His first client was Kiwi.com, and the first campaign was the Flight Price Index. On the back of its success, Kiwi.com became a longstanding client of the agency, and Robin began growing the team from the ground up.

2016

The team grew in size and the company expanded its client base. More space was required, so the agency relocated to a new home on Kastanienallee in Berlin-Prenzlauer Berg, where it co-existed alongside an advertising agency. Despite being new and relatively unknown, ABCD achieved thousands of media clippings for its clients in its second year of operations.

2017-2020

ABCD became a leader in the content marketing and digital PR space. From Airbnb to Zalando, the agency won an increasing number of high-profile clients. Frederik Betz joined the leadership team as Managing Director and COO, and Susanna Hartmans joined as Head of Marketing.

2020-present

ABCD moved to its current home in Koppenplatz and expanded its offering to include additional marketing services such as lead generation, social media, and newsjacking. Dominic Walker joined the management team as Head of Growth. The company moved to a remote-first setup during the pandemic.

ABCD News

The best cities for creatives in Europe

Real Talk: As a creative person, you have the luxury of choosing a place to work based on your own needs. And that was already the case...

ABCD Agency takes over global marketing for AC&co.

The Berlin agency is now responsible for the marketing and public relations of the international men's fashion brand Berlin, April 24,...

Trainee Tales #3 - Learning Through Doing

Trainee Tales is a series of blog posts in which Silvia, PR & Content Marketing Trainee at ABCD Agency, talks about her journey,...

Proud to Be a Sustainable Agency

At ABCD, we’re proud to be a sustainable agency. We offset all of our carbon emissions — including electricity and heating for the office, transport to and from work for all employees, as well as emissions from business trips. Within Germany, we always travel to business meetings by train. We use 100% renewable energy from Naturstrom to power our office.

Interested in Working With Us?

Feel free to reach out to us at contact@abcd.agency, or use the Chatbot below. If you provide us with a brief introduction and summary of what you’re looking to achieve, we’ll set up a call to discuss what ABCD could do for you. We have team members in Berlin and Hamburg, if you prefer to meet up in person.