Amplifying Brands, Creating Dialogue

Founded in 2015 by Robin Wilfert, the first PR hire at GoEuro (now Omio), ABCD Agency started with a simple mission: to help brands tell stories that truly resonate and leave a mark. At Omio, Robin pioneered campaigns that connected with real people and forged meaningful partnerships with global leaders like Airbnb and Tinder—proof that creativity and insight can spark influence on a massive scale.

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Campaigns delivered

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Clients inspired

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Publishing Outlets

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Media Clippings

Every story we tell is rooted in strategy, creativity, and a deep understanding of what moves people. With ABCD, your brand doesn't just appear in the media. It sparks conversations, resonates with audiences, and leaves a lasting impression.

Our Mission

We partner with brands to amplify visibility, build trust, and drive engagement. ABCD doesn’t just advise, we work as an extension of your team, creating integrated marketing campaigns that generate measurable growth and long-term success.

Why business owners choose ABCD

Strategic, Result-driven PR & Marketing
Every campaign is designed to perform and deliver measurable ROI.

Creative, Shareworthy Content
We craft content that resonates with journalists, audiences, and AI-driven platforms alike.

Data-Backed Decisions
Insights, analytics, and proven results guide every strategy.

Global Media Reach
From BBC to Die Zeit, we secure top-tier coverage that elevates your brand.

Expert Team
Senior specialists with over a decade of experience on each project ensure excellence.

Our leadership

Robin Wilfert

Founder & CEO

From Munich to Berlin, Robin discovered his passion for creative PR and digital marketing at Omio. His experience running campaigns with global brands inspired him to start ABCD, helping businesses amplify their reach, credibility, and growth.

Frederik Betz

Managing Director & COO

With experience in corporate marketing at Bayer Healthcare and startups, Frederik ensures ABCD delivers scalable, strategic, and performance-driven campaigns for every client.

Susanna Hartmans

Head of Marketing

Susanna is an international marketing expert with over 15 years of hands-on experience in SEO, Digital PR, and Influencer Marketing. She has worked across both agency and in-house environments, delivering strategic and operational excellence for a wide range of brands.

Our Values

Agile

At ABCD, we move fast but with intention. Every campaign adapts to its audience, platform, and context, ensuring that creativity lands where it matters most.

Collaboration

Our strength comes from working together. By listening, sharing, and celebrating wins as a team, we turn collaboration into meaningful impact—for our clients and their audiences.

Bold

We dare to challenge the ordinary. Bold ideas, fearless experimentation, and innovative storytelling define the work we’re proud to put our name on.

Data-Driven

We trust insight as much as intuition. By combining analytics with creative instinct, we create campaigns that are memorable, measurable, and built to leave a lasting impression.

Proud to Be a Sustainable Agency

We offset all carbon emissions—from office energy to employee travel—and prioritize train travel for domestic meetings. Our office runs on 100% renewable energy from Naturstrom, reflecting our commitment to sustainable business practices.

Our digital marketing services

We offer integrated growth services designed to build visibility, trust, and lasting momentum. From search to social, every campaign is strategically crafted to drive performance and tailored precisely to your brand.

More about our Services

We can help you craft and execute link-building strategies and campaigns that secure high-authority backlinks from top-tier media, using data-driven storytelling and targeted content seeding to maximize reach and impact.

We can make your brand AI-ready, highly visible, and trusted across AI systems like ChatGPT and Gemini and your target audience by auditing your content, uncovering your audience’s key questions, and crafting solutions that engage them before they’re ready to buy.

As a Berlin based content marketing agency, we create everything from landing pages and interactive formats to whitepapers and thought leadership — all designed to educate, convert, and scale brand authority.

We can engage your audience with platform-specific content that delivers impact, both organically and through paid amplification. We manage everything from strategy to production, including branded visuals, short-form video, TikTok content, and influencer partnerships, keeping your brand top of mind.

Stories move people—and brands have many worth sharing. We help identify, craft, and amplify these narratives, connecting with the right audiences at the right time, strengthening your reputation and driving long-term brand growth.

As a results-driven SEO agency in Berlin, we handle everything from technical audits and keyword research to on-page optimization and link-building to improve rankings and drive sustainable traffic.

Digital PR case studies

Interested in learning more about some of our public relations campaigns that we have launched in the last few years? Check out our case studies below to read more about some of our favourites.