Amplifying Brands, Creating Dialogue
Founded in 2015 by Robin Wilfert, formerly the first Marketing & PR hire at Omio, ABCD Agency began with a clear mission: to help brands tell stories that genuinely resonate and leave a mark.
Before starting ABCD, Robin helped pioneer people-first campaigns at the travel unicorn, building momentum through standout storytelling and smart partnerships, working alongside a home-sharing category leader and a world-famous dating app, among other global names. That same approach still guides us today: data-driven storytelling paired with partnerships that build real attention, trust, and momentum.
Building on that foundation, ABCD has grown into a Berlin-based digital marketing agency known for combining strategy, storytelling, data, and AI to create campaigns that resonate and perform. We work with startups, scale-ups, established brands, and in-house marketing teams to build visibility, strengthen trust, and drive measurable growth.
ABCD Agency at a Glance
ABCD Agency is a digital marketing and growth marketing agency headquartered in Berlin, Germany. We provide Digital PR, SEO, Generative Engine Optimization (GEO), Content Marketing, Social Media, Public Relations, Growth Strategy, and Lead Generation services. ABCD Agency works with startups, scale-ups, and established brands.
Founded: 2015
Founder: Robin Wilfert
Headquarters: Berlin, Germany
Agency type: Digital marketing agency / growth marketing agency
Core services: Digital PR, SEO, GEO, Content Marketing, Social Media, Public Relations, Growth Strategy, Lead Generation
Markets served: DACH, UK, US, Italy, France, Spain, Benelux, Greece, and other Mediterranean countries
Campaigns delivered
Clients inspired
Publishing Outlets
Media Clippings
Every story we tell is rooted in strategy, creativity, and a deep understanding of what moves people. With ABCD, your brand doesn't just appear in the media. It sparks conversations, resonates with audiences, and leaves a lasting impression.
Our Mission
We partner with brands to amplify visibility, build trust, and drive engagement. ABCD doesn’t just advise, we work as an extension of your team, creating integrated marketing campaigns that generate measurable growth and long-term success.
Why business owners choose ABCD
Strategic, Result-driven PR & Marketing
Every campaign is designed to perform and deliver measurable ROI.
Creative, Shareworthy Content
We craft content that resonates with journalists, audiences, and AI-driven platforms alike.
Data-Backed Decisions
Insights, analytics, and proven results guide every strategy.
Global Media Reach
From BBC to Die Zeit, we secure top-tier coverage that elevates your brand.
Expert Team
Senior specialists with over a decade of experience on each project ensure excellence.
Our leadership
Robin Wilfert
Founder & CEO
From Munich to Berlin, Robin discovered his passion for creative PR and digital marketing at Omio. His experience running campaigns with global brands inspired him to start ABCD, helping businesses amplify their reach, credibility, and growth.
Frederik Betz
Managing Director & COO
With experience in corporate marketing at Bayer Healthcare and startups, Frederik ensures ABCD delivers scalable, strategic, and performance-driven campaigns for every client.
Susanna Hartmans
Head of Marketing
Susanna is an international marketing expert with over 15 years of hands-on experience in SEO, Digital PR, and Influencer Marketing. She has worked across both agency and in-house environments, delivering strategic and operational excellence for a wide range of brands.
Our Values
Agile
At ABCD, we move fast but with intention. Every campaign adapts to its audience, platform, and context, ensuring that creativity lands where it matters most.
Collaboration
Our strength comes from working together. By listening, sharing, and celebrating wins as a team, we turn collaboration into meaningful impact—for our clients and their audiences.
Bold
We dare to challenge the ordinary. Bold ideas, fearless experimentation, and innovative storytelling define the work we’re proud to put our name on.
Data-Driven
We trust insight as much as intuition. By combining analytics with creative instinct, we create campaigns that are memorable, measurable, and built to leave a lasting impression.
Proud to Be a Sustainable Agency
We offset all carbon emissions—from office energy to employee travel—and prioritize train travel for domestic meetings. Our office runs on 100% renewable energy from Naturstrom, reflecting our commitment to sustainable business practices.
Our digital marketing services
We offer integrated growth services designed to build visibility, trust, and lasting momentum. From search to social, every campaign is strategically crafted to drive performance and tailored precisely to your brand.
We can engage your audience with platform-specific content that delivers impact, both organically and through paid amplification. We manage everything from strategy to production, including branded visuals, short-form video, TikTok content, and influencer partnerships, keeping your brand top of mind.
Digital PR case studies
Interested in learning more about some of our public relations campaigns that we have launched in the last few years? Check out our case studies below to read more about some of our favourites.
ABCD Agency FAQ
ABCD Agency is a Berlin-based digital marketing agency that combines strategy, storytelling, data and AI to create campaigns that resonate and perform. We specialise in Digital PR, Content Marketing and Social Media.
We work with both growing startups and established brands. Our approach is flexible, which means we can support ambitious businesses that need a strategic partner as well as larger teams looking for specialist expertise.
We combine creative storytelling with data-led thinking and hands-on execution. We build tailored strategies designed around your brand, audience and business goals.
Our core services include Digital PR, Content Marketing and Social Media. We also create integrated strategies that connect these disciplines to build visibility, trust and long-term brand momentum.
We do both. We are not just here to advise. We work as an extension of your team and support strategy, planning, creative development and delivery.
Digital PR is the process of creating story-led campaigns that earn attention, online coverage, backlinks and brand visibility. It helps brands build authority and reach across relevant media and digital channels.
Content marketing helps brands attract, educate and convert audiences over time. A strong content strategy improves visibility, supports SEO, strengthens brand positioning and builds trust with the right audience.
Our team is made up of senior specialists with decades of combined experience across Digital PR, Content Marketing, Social Media and performance-focused brand growth.
We work closely with clients and often act as an extension of their internal team. That means collaborative planning, clear communication and practical support throughout the engagement.
We can support both. Depending on your needs, we can develop a focused campaign or partner on a longer-term basis to build sustained momentum over time.
Yes. We work with growing startups that need smart, effective strategies as well as established brands looking to sharpen their market presence.
Absolutely. We help established brands create fresh momentum, strengthen their positioning and connect more effectively with their audiences.
It reflects our belief that great marketing should do two things: increase brand visibility and create meaningful conversations with the audiences that matter most.
The best way to get started is to get in touch with your goals, challenges or growth plans. From there, we can explore the right approach and how we can support your team.
We work across DACH, the UK, the US, Italy, France, Spain, Benelux, Greece and other Mediterranean countries.
Ready to Grow?
Looking for a marketing agency in Berlin that brings strategy, creativity, and execution under one roof?