Building Tourlane’s International Digital PR Presence
Our collaboration since 2024
12+ campaigns
1,320 pieces of coverage
741 backlinks
19k AI responses
10+ international markets
Since 2024, we’ve partnered with Tourlane to build international media visibility, domain authority, and organic search performance through performance-driven Digital PR. Across more than 10 campaigns, we’ve combined data-led storytelling, visual content, and targeted outreach to position Tourlane as an authority on tailor-made travel and culturally relevant travel experiences.
Together, these campaigns have generated coverage and high-quality backlinks across Tourlane’s key international markets, including Germany, Spain, France, the Netherlands, and beyond. Coverage in top-tier outlets such as Elle, Marie Claire, Yahoo, Mirror, Express, T-Online and more has helped strengthen both brand authority and SEO performance, while supporting a strong presence in AI Overviews and AI-generated citations.
Campaign Results
18 AI responses
402 pieces of coverage
237 backlinks across
9 markets
Campaign Highlight: The World’s Most Beautiful Old Towns
Historic city centres are rich in culture, character, and local stories but earning international attention requires a campaign with genuine editorial value. We saw an opportunity to position Tourlane as a trusted source for culturally relevant travel inspiration while generating international coverage, social sharing, and backlinks from relevant, trusted domains.
We created “The World’s Most Beautiful Old Towns”, a visual, data-led campaign showcasing distinctive old towns around the world. Alongside the core ranking, we developed unique stories, local cultural insights, and practical travel tips for each destination. This combination gave travellers useful inspiration while giving journalists a compelling, highly shareable story to cover.
The campaign’s cultural relevance also helped the campaign travel beyond traditional media, earning pick-up from a media roundup published on the official portal of Vietnam’s Ministry of Culture, Sports and Tourism, reinforcing Tourlane’s authority in cultural travel. Overall, the campaign contributed to Tourlane’s international visibility, backlink profile, and presence in AI-generated search results.
To view the campaign, click here.
Coverage examples
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