Driving Aeris’ Multi-Channel Brand Growth in Germany
Our collaboration since 2021
Aeris, a Swiss-founded premium air purifier brand acquired by iRobot in 2021, sought to strengthen brand visibility and drive conversions in Germany. To meet this challenge, we developed a multi-channel strategy leveraging content marketing, influencer collaborations, and native advertising—positioning Aeris as a trusted leader in clean air solutions.
Boosting Awareness Through Integrated PR & Digital Marketing
With indoor air quality becoming a growing consumer concern, Aeris needed to reach audiences in meaningful, impactful ways. We designed a series of integrated campaigns closely tied to Aeris’ core product benefits, combining thought leadership, digital engagement, and authentic influencer partnerships.
- Content-led PR campaigns: We executed three data-driven initiatives—a national “room scent survey,” an air pollution awareness ranking, and an educational piece on festive-season candle risks. These campaigns resonated with German audiences and aligned directly with Aeris’ mission to improve air quality.
- Influencer partnerships: We partnered with lifestyle and pet influencers to authentically connect with allergy-conscious pet owners and health-focused consumers. Influencers shared personal experiences with Aeris devices, amplified with Instagram stories, giveaways, and exclusive discount codes.
- Native advertising: We also ran a high-performing native campaign with T-Online, delivering strong traffic, engagement, and direct sales at scale.
Campaign
194 AI citations
177 pieces of coverage
80 backlinks across
3 markets
Additional results:
- Petfluencer campaign impact: Authentic storytelling and exclusive discount codes from trusted pet influencers drove 56 premium unit sales (€400–€1,200 each) while expanding Aeris’ reach among pet owners.
- Native advertising ROI: A €17,000 investment in a T-Online native campaign delivered 79 unit sales, backed by 937 high-quality clicks (8.58% CTR) and strong on-page engagement—proving the channel’s effectiveness at scale.
Through these efforts, Aeris achieved significant gains in brand recognition, market trust, and sales conversions, demonstrating the power of a coordinated, multi-channel strategy.
Coverage examples
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