Driving AutoScout24’s PR Success Across Germany
Our collaboration since 2023
793 media clippings secured in total
185 backlinks delivering strong SEO value
122 print mentions ensuring offline reach
14 social media mentions extending visibility
Since 2023, ABCD has partnered with AutoScout24 to strengthen media visibility, secure wide-reaching press traction, and generate consistent coverage across Germany. Through a combination of quick-win and data-driven campaigns, we’ve maximized organic media interest, leveraged surveys for original insights, and established AutoScout24 as a credible voice on mobility trends. Together, we have launched 12 campaigns that consistently performed above industry benchmarks.
Through a mix of quick wins, evergreen studies, and survey-led campaigns, we’ve established AutoScout24 as a go-to media source on mobility and automotive trends—consistently achieving coverage across top-tier outlets such as Focus, Tagesspiegel, Welt and Stern while reinforcing the brand’s authority in the market.
Campaign
153 pieces of coverage
43 backlinks across
1 market
Campaign Highlight: Senior Driving Survey
As part of our strategy, we identified the opportunity to recycle and refresh past AutoScout24 content, giving new life to topics still highly relevant to today’s audience. One such example was the Senior Driving Test Survey, a campaign designed to spark meaningful discussions on mobility, safety, and aging.
By updating the data, redesigning the landing page with clear visual assets, and re-pitching it to the media as a “new study,” we positioned AutoScout24 at the center of a timely and controversial debate. The campaign resonated with journalists because it provided fresh, original survey data—while also tapping into a socially relevant and sometimes divisive topic.
The survey’s success was further amplified through reactive PR, allowing us to align with breaking news stories. Journalists also drew on expert quotes we secured, adding credibility and authority to the coverage.
To view the campaign, click here.
Coverage examples
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