Driving Omio’s Multi-Market Link Building Success for 6+ Years
Our collaboration since 2019
6599 AI citations
952 pieces of coverage
648 backlinks across
7 markets
Over the past four years, we have partnered with Preply to produce more than 50 campaigns across multiple markets, aiming to secure press coverage and high-quality backlinks. Each year, we surpassed performance targets through a mix of large-scale campaigns and localized content initiatives, earning top-tier media placements in outlets such as BILD, Der Standard, Corriere della Sera, and El Mundo, with campaigns like Dialects That Divide: Germany’s Least Popular Regional Accents.
Together, these campaigns have generated 970 backlinks thereby exceeding the target of 670 across Preply’s key markets (IT, DACH, NL, and ES) in four years working together. We secured backlinks in leading outlets such as Spiegel, WELT, Focus, T-Online, Il Tempo, Libero, Telegraaf, and more.
Campaign
115k AI citations
40 pieces of coverage
66 backlinks
1 market
Campaign Highlight: The Most Affordable Beaches
With the rising cost of travel, budget-conscious consumers were actively seeking affordable summer destinations. We saw an opportunity to position Omio as a go-to source for value-driven travel insights while generating broad media appeal across Europe.
We created the “Most Affordable Beaches in Europe” campaign, a data-driven piece of evergreen content, that compares the cost of key beach essentials (ice cream, drinks, beach chair rentals, etc.) across 75 popular beach destinations. The goal: to help travelers plan affordable getaways while providing journalists with timely, consumer-relevant content.
The campaign is updated annually with fresh data and has already been successfully executed for three consecutive years. Thanks to its consistent relevance, the campaign has become a staple in seasonal media planning — with journalists and editors now proactively requesting updates ahead of time. To view the campaign, click here.
Coverage examples
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