Establishing LeasingMarkt.de as an Authority on Mobility Economics
Our collaboration
LeasingMarkt.de, a leading online marketplace for vehicle leasing, partnered with ABCD to build brand visibility, domain authority, and organic search performance through data-driven Digital PR. By moving beyond price comparisons and transactional leasing content, we positioned LeasingMarkt.de as a trusted voice on consumer mobility and automotive economics.
Through recurring research studies such as the Speed Trap City Ranking, we created regular editorial opportunities around topics relevant to urban commuters, long-distance drivers, and the wider cost of mobility. This approach helped establish LeasingMarkt.de as an annual reference point for journalists, generating visibility beyond the traditional vehicle-buying cycle.
Coverage across Germany, Austria, and Switzerland, including leading outlets such as Süddeutsche Zeitung, FAZ, WELT, Manager Magazin, and ZDF / ARD Mediathek, strengthened the brand’s visibility, authority, and backlink profile.
Campaign
14 AI Responses
82 Earned Media Coverage
37 Backlinks
+ National TV Coverage
1 Market
Campaign Highlight: The Lifetime Car Cost Analysis
The cost of owning and operating a car extends far beyond the purchase price or monthly leasing rate. We saw an opportunity to position LeasingMarkt.de as a credible source of insight into the long-term financial burden of mobility.
We developed the Lifetime Car Cost Analysis, a comprehensive research study examining the total expenditure of a German driver across an active 54-year driving career. By comparing current 2025 data with a 2012 benchmark, the study revealed a 48% increase in lifetime driving costs.
The analysis included a broad range of expenses, including fuel, insurance, taxes, garage and parking fees, maintenance, and vehicle care. The findings were segmented across small, mid-size, and luxury vehicle classes, giving journalists and consumers a detailed view of how mobility costs accumulate over time.
Alongside the core analysis, we created a high-performance landing page to host the research and provide journalists with a central, linkable source. The findings were then localized and seeded across top-tier business, consumer, and automotive media in the DACH region.
Turning Mobility Data into Editorial Authority
The campaign also positioned LeasingMarkt.de’s CEO as a key commentator on the growing “burden of mobility” facing consumers. Its national TV coverage on the ZDF talk show Eingesperrt mit Jan Fleischhauer, where the data was displayed and discussed by high-profile guests including Katja Diehl, gave the campaign significant additional reach and credibility.
This visibility helped move LeasingMarkt.de beyond its role as a marketplace, strengthening its position as a recognised authority on the economics of everyday mobility.
By appearing in a high-profile broadcast environment, LeasingMarkt.de reached audiences well beyond the traditional automotive and finance media landscape. The coverage helped turn the brand into a household name, supporting increased brand trust, stronger direct-search visibility, and a shorter conversion funnel for both B2C and B2B audiences.
Coverage examples
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