CONTENT MARKETING

Why should I do content marketing?

 

We are all inundated with an abundance of advertising messages every day. Because of this, many brands and companies find that classic advertising has only a limited effect today. Content marketing is about creating content that actually resonates with people because it’s interesting and engaging. It’s a great way for your brand to break through the noise and stand out thanks to the relevancy and value that your activities bring to the user.

 

With content marketing, it’s possible to tap into the different channels used by your target group, and also to target people at different stages of your funnel. For example, some of your potential customers are still gathering information about a problem and don't know anything about your product yet. Other customers are a little closer to making a purchase decision, possibly comparing different products or looking for confirmation that your product is the ultimate solution. A bespoke content marketing strategy can help you reach both simultaneously.


 

How do you approach content marketing at ABCD?

 

Content marketing is a broad and complex field that promises an attractive return on investment, provided it's done correctly. So that you don't get lost in the complexity, you should consider the following steps, in which we are happy to support you:

 

Content strategy: You need a strategy for your content marketing game. Simply getting started and writing blog articles is not enough. Formulate your goals in order to derive the appropriate measures. Make sure that your content marketing strategy fits into the overall marketing strategy of your company. Content strategy, content seeding strategy, social media strategy and a lead generation strategy should be essential elements of your overall content marketing strategy.

 

Content Creation: Creating valuable content requires time and resources, and only works with a proper process. You need an editorial plan, editors and creators for different content formats, SEO experts and the right tools. As content marketing experts, we have years of experience in all these areas, and can help you implement your content marketing activities efficiently.

 

The biggest challenge of content creation is to find the right tone and style for the respective target group and channel. Social media content should be prepared differently than PR content. Our team has experience in all areas and can help you achieve quick results.

 

Content Seeding: First-class content also needs to be findable. With content seeding, you can ensure that your content reaches the respective target groups. Content seeding deals with the distribution of content to the appropriate media outlets that help get your content seen by relevant people. 

 

It is important to think from the perspective of potential gatekeepers and to adapt the content accordingly so that it is received and distributed. For example, if you want to place your campaign in a particular medium, you need to understand the gatekeeper journalist. If you have suitable content in the right format for the journalist and their readers, they will consider publishing your content.

A professional content marketing agency supports you in creating and implementing the strategy, working like an editorial office for you and can also take over the distribution of your content. Meanwhile, you focus on what's important: your product.

 

Content marketing case studies

What our clients say about us 

We live and breathe content marketing, and our customers notice that. Since we started out in 2015, we've already provided high-quality content to more than 150 brands, helping them gain reach, attention, and target customers.

Tymon Weidemair.jpeg

Tymon

CEO, TicketLens

Working with ABCD Agency has been a great experience. They have been a flexible, professional, and transparent partner to work with.  They delivered campaigns on 'The Most Expensive Attractions Worldwide' and 'The Most Expensive Views Worldwide'. Both were exceptionally relevant to our service whilst also achieving excellent media attention. The campaigns secured over 120 clippings in total across prominent media outlets, such as BILD, MSN, and Business Traveler.

Q&A about content marketing 

 

What is content marketing? 

 

Content marketing is about reaching, winning and retaining customers, users and those who want to become customers through relevant, valuable and consistent content. In this context, content marketing is an overarching term under which the various disciplines can be grouped:

 

  • Editing and content creation

  • Search engine optimization (SEO)

  • Native advertising

  • Email marketing

  • Social media marketing

  • Influencer marketing

What are the goals of content marketing?

 

Different goals can be pursued with content marketing. It is important that you consider in your strategy development which goals you are pursuing and select the appropriate KPIs to make the success of your activities measurable. You can achieve the following with content marketing:

 

  • Increase traffic

  • Increase brand awareness

  • Generate leads

  • Acquire new customers

  • Retain customers

  • Increase sales through upselling

 

When creating the goals for your content marketing game, you should ask yourself in advance what category your goals fall into. Do you want to build trust or reach, retain customers or sell to new customers? This will result in a variety of different KPIs that fit each goal and make your content marketing efforts and successes easy to measure.

What content formats are there?

 

The different content marketing disciplines each have their own content formats, adapted to the respective media and channels. Fortunately, not every brand has to use every format. Target groups are reached individually and the content goal, such as lead generation, branding, trust building, is always different. The most common content formats are visual, auditory or audiovisual. These include:

 

  • SEO-optimized website copy

  • Blog posts

  • Press releases

  • Lead generation articles

  • Newsletters

  • Social media posts

  • Ebooks and whitepapers

  • Studies, surveys, data analysis

  • Videos

  • Music

  • Images and photos

  • Infographics

  • Illustrations, GIFs, memes

  • Podcasts and audiobooks

Why is content marketing so important?

 

We haven't heard "content is king" for a long time, but that doesn't change the truth of the statement. Today, it is hard to imagine successful brands without content marketing. Regardless of the format, many companies today benefit from high-quality content in text, image, video or audio. Good and targeted content helps you attract new customers and strengthens your brand.

 

Content marketing is probably the most flexible tool that online marketing has to offer. It helps you build long-term, sustainable and relatively inexpensive reach, as well as customer loyalty.

Any other questions? 

 

Simply write to us via the contact form and our content marketing team will get back to you as soon as possible!

 

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