We always have our fingers on the pulse of current affairs.
Looking to get your brand into the spotlight? At ABCD Agency, we live and breathe news. Our media-savvy team closely monitors breaking news and trending topics, constantly on the lookout for potential opportunities.
Newsjacking is about being reactive — and our agile team is ready to move quickly on behalf of our clients. We’ll help your brand become part of rapidly emerging narratives in the world’s most influential media outlets.
Ready to start newsjacking? Reach out to us today and let’s get the process started!
Newsjacking the Facebook and WhatsApp Outage of October 2021
Out of the blue, the world's biggest social media platform went down for six hours on an otherwise normal Monday afternoon. Our fast-thinking team quickly researched the number of messages and calls that weren't made, and the amount of time that people saved by not being on social media, because of the outage. The next morning, we distributed a press release with our findings. Within 24 hours of the event, more than 150 media outlets had mentioned ABCD Agency.