SOCIAL MEDIA AGENCY
Why do I need a social media agency ?
Social media channels have become a crucial part of every contemporary communication strategy. That’s why every brand out there needs to invest in their own channels and profiles. In a fast-moving world full of buzz, it’s more important than ever to make noise using social media, and therefore making it an integral part of your communications and marketing strategy. Social media is a powerful tool not only for reaching your audience, but also for expanding it. At ABCD, we excel in creating social media strategies for brands that are bespoke and tailored around specific needs and goals, starting with content planning and ending with the practical creation of the content itself.
In order to guarantee the best possible result for your brand, we support you in planning and managing the following leading social media platforms:
Instagram is one of the most popular, influential social media channels and is used by different target audiences. Our team specialises in creating content plans and then executing that strategy. We can also take care of influencer relations and community management, in order to guarantee the most effective and direct communication with the public.
Facebook is the original social media behemoth, with billions of users worldwide. In order to make the use of this key network as efficiently as possible and leverage it to its full potential, our team uses a diverse range of strategies on behalf of brands.
A relative newcomer in the world of social media, TikTok has proved popular with a younger audience, although it continues to expand in size and reach (now exceeding one billion users). TikTok represents an excellent opportunity for your brand to become better-known through short, entertaining video content. The ABCD team will support your brand in the ideation, creation and distribution of playful video content on this exciting platform.
Tweeting on Twitter is all about sharing views and reacting to contemporary goings on in a concise, consumable way. Although it has a smaller user base compared to other social media channels, it is regarded as highly influential due to its popularity among politicians, entrepreneurs and journalists.
The professional social media site par excellence, LinkedIn allows you to reach B2B and B2C audiences effectively. It’s also a great channel for attracting talent to your company — for example, it’s a great place to execute an employer branding campaign. We help our clients to position themselves as experts in their field, taking into account the values on which the brand is based.
How we work as a social media agency
At ABCD, we can provide comprehensive consultancy and support for your social media channels, in order to maximise their visibility, starting from the planning right through until the reporting. We create custom social media content strategies and plans tailored to your individual needs. Every social media strategy is unique — we believe every brand has their own special story to tell.
Social media content strategy: In accordance with your needs, we create a bespoke social media content strategy for the desired platforms. We take great care and pride in finding the perfect images, writing the best possible captions, and identifying the right hashtags to help maximise impact.
Content creation: Our talented copywriters and creatives provide top-quality content to support the social media content strategy, carefully incorporating your brand’s tone of voice and style guidelines.
Community management: We can also take care of the direct communication between you and your brand followers, taking actions to make the communication as effective as possible, spark further engagement, while ultimately increasing your total follower count.
Customer journey: If requested, we can also plan and execute more conversion-oriented activity via your social media channels — for example, leading people to special conversion-optimised landing pages or online shops, directly accessible from the respective social media site with just a click or a swipe.
Influencer marketing: Influencer marketing is a powerful form of human-to-human marketing that could empower your brand to grow by reaching and converting new and existing audiences on social media. You can read more about how we approach influencer marketing here at ABCD on our dedicated page.
Reporting: The social media team monitors the impact and reach of the given social media campaign and provides ongoing reporting to help you track your progress over time.
FAQ about social media agencies
How can social media help my company?
Social media is an excellent way to make your brand communications more comprehensive , effective, and far-reaching. Through social media channels, you can interact directly with your audience without the need of additional tools or intermediaries. . A social media agency is built up of experts in the field who are ready to offer their knowledge and skills to make the approach to social platforms as productive as possible.
What are the benefits of working with a social media agency?
Relying on a team of experts is the best way to manage your social media and maximise its effectiveness. However, not all companies have the option of having their own social media manager in-house. That's why we support companies that want to engage in social media marketing by managing their social profiles, cultivating relationships with followers and producing quality content.
How do I measure the success of a social media strategy?
Success of a social media strategy can be measured in different ways. There are surface-level metrics related to engagement, such as increase in followers, or the number of likes and shares attributed to a post. Then, there are more technical metrics, such as the increase in traffic to a site driven by a social media campaign, cost per lead, cost per sale, or the return on investment attributed to an influencer campaign.
How do I get started with a social media agency?
We would love to find out how we can help you develop your social media strategy and manage your social media platforms. Use our contact form or the ABCD Chatbot to reach out and we’ll set up a call. You can even reach out to us via our social media channels. We’re excited to learn more about your business and the areas needing support. We’ll provide you with information on timelines and pricing.
Any other questions?
Time to get social! You can message us via our social media channels — ABCD Agency is on Twitter, Facebook and LinkedIn. Alternatively, get in touch with us using the contact form and one of our team will be in touch with you.