Why should I have an SEO strategy?
If you want to be found easily on Google these days, it is essential that you have a detailed SEO strategy. Your SEO strategy should incorporate the following key components: keyword strategy, content strategy, and website architecture.
With a proper SEO strategy, you can optimise your website for important keywords in order to provide potential customers with the right answer to relevant search queries on Google. With the right content strategy, you deliver exactly the content your customers need at the right time. Users who still want to inform themselves receive different information than customers who have already made a purchase decision. The right website architecture helps both your users and Google to find their way around your website. Sensibly linked pages lead potential customers specifically to the conversion.
SEO strategy from ABCD Agency
We are big advocates of the benefits of a good content and SEO strategy to generate sustainable growth via organic search queries. Our team of SEO experts are happy to help you develop and implement a suitable SEO strategy.
Define target groups: Together we identify and define the most relevant target groups to address via SEO. A clean target group definition is the basis for a good SEO strategy. Only if you know and understand your most important target groups can you offer them the appropriate content.
SEO audit: In a comprehensive SEO audit, we analyse the status quo of your website with regard to its visibility on the internet. The focus is on an analysis of the content available so far, the keywords already ranking, a backlink audit, and a critical analysis of your website architecture. The aim of the SEO audit should be to identify opportunities that are not yet being exploited and can realistically be gained.
Keyword research: The basis for any SEO strategy is a good understanding of the most relevant keywords for your website. We will provide you with a comprehensive list of all important keywords, keyword groups, the corresponding search volumes and an assessment of the competition for the respective search terms.
SEO strategy: Based on the insights gained, we develop a suitable SEO strategy for you that takes into account existing structures as well as keyword competition and the achievability of SEO goals.
Implementation of SEO measures: We are happy to support you in implementing the necessary measures from your SEO strategy. From copywriting to content seeding, you benefit from our experience from over 250 customer projects.
SEO strategy case studies
Would you like to learn more about SEO strategies that we have designed and implemented in recent years? Among other things, we have built up one of the leading dermatology portals in Germany over a period of five years. Alternatively, you can contact our team, who will be happy to show you examples of past campaigns that could be relevant to your brand in a video call.
What our clients say about us
We are proud of the feedback we receive from our clients and the trust that well over 100 companies have placed in us on more than 250 projects.
FAQ about SEO
What is an SEO strategy?
SEO stands for search engine optimisation. To optimise for a search engine simply means to make it as search engine friendly as possible. When you type a search query into Google, search results appear below the paid search results. In order for your website to be included in the top search results on Google, a strategic approach is required. This is where the SEO strategy comes into play.
The SEO strategy is based on an inventory of the status quo. An analysis of your existing website, the previous page architecture, as well as a critical look at the competitors’ websites are a good starting point for a solid SEO strategy.
Define target groups
Equally important for a targeted SEO strategy is a detailed target group analysis and definition. We are happy to help you identify your most important target groups. Once all important target groups have been defined, your strategy can be aligned with the right keywords and goals.
The right keyword research
Part of the SEO analysis should also be an extensive keyword research. Taking into account the target group definitions and the competition, we identify the most important search terms for your brand. At the end of the keyword research, there is a comprehensive list of relevant search terms that also takes into account the competition in order to identify long-term and short-term potential.
Developing the right content strategy
Based on the previous analyses, the next step is to develop a content strategy that fits your target groups and the identified opportunities. What content do potential customers need in order to always find the right answer on your website and to be led to the conclusion in a targeted way? You should definitely include the most important information and suitable landing pages for relevant and well-converting keywords in your SEO strategy.
Derive and implement a plan of action
Once the strategy is in place, it's time to implement measures that will make a difference. We are happy to support you in the implementation of your new SEO strategy.
What are the short term advantages of an SEO strategy?
With the right SEO strategy in place, you can achieve initial results for selected keywords - depending on the competition - after just a few weeks. It is best to combine your SEO efforts with performance marketing channels and other measures, because even the best SEO strategy needs some time to take effect. In the short term, you can set solid foundations for medium and long term success by building backlinks and organic traffic with a content seeding campaign.
What are the long-term benefits of an SEO strategy?
Search engine optimisation is primarily a medium- to long-term channel that does not take effect overnight. In the long term, a high-quality SEO strategy will deliver high-quality visitors and customers to your website for a much lower cost compared to other marketing channels such as performance marketing.
What is the fastest way to implement an SEO strategy?
We are happy to support you in implementing an SEO strategy within a short space of time: for example, carrying out the website audit or keyword research for you. If you want to get started quickly but haven’t got much experience with search engine optimisation yourself, it's well worth working with an agency. You access the enormous knowledge of expert teams and can profit from it directly. Moreover, with an agency, you can scale flexibly and react quickly to new requirements.
What does an SEO strategy cost?
Our work does not fit into any template and that’s why we do not have a ready-made offer. We develop SEO strategies that are bespoke to your company's needs. To do this, it's best to arrange an initial meeting where you can tell us more about your brand, goals, and desired outcomes.
Any other questions?
Simply write to us via the contact form and our team will get back to you as soon as possible!