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ABCD Agency takes over global marketing for AC&co.

The Berlin agency is now responsible for the marketing and public relations of the international men's fashion brand


Berlin, April 24, 2023 - Already since the beginning of the year, the Berlin creative & PR agency ABCD Agency supports the fashion brand AC&co. in global communication. AC&co. would like to capture the international market. In Germany there are already branches in Berlin, Hamburg and Frankfurt am Main, among others - now the right marketing strategy will advance the brand even further.


ABCD Agency also takes over the public relations for the international fashion brand AC&co. since January 2023. As a global lead, the agency will manage the entire marketing strategy, both nationally and internationally. For example, the agency will be responsible for coordinating foreign agencies and markets to ensure consistent brand perception. In addition to a strong marketing mix for AC&co.'s website and social media channels, the collaboration will begin with a special kick-off: An exclusive store launch event at the flagship store in Alexa at Alexanderplatz in Berlin.


Strategic challenge: striking the international note


"AC&co. is in the process of establishing itself in the European market as the first place to go for modern, high-quality men's fashion," says Robin Wilfert, founder and managing director at ABCD Agency. "We would like to support AC&co. with our marketing expertise to achieve the desired level of awareness and to build up an international image.”


While it is true that the foray into the German market is a new development, the AC&co. brand already brings 80 years of fashion experience to the table. The company has excellent connections with fabric suppliers thanks to its long history. This means that high quality can be guaranteed at a fair price. The range includes everything from casual T-shirts to elegant suits. More than 350+ stores in 16 countries show that AC&co. meets the taste of the target group of men between 20 and 50 years.


AC&co. is not the only well-known fashion brand that ABCD Agency has successfully worked with in the past. Previous clients include, for example, Europe's leading online platform for fashion, Zalando. The agency helps its clients to expand their reach organically. In addition to established marketing methods, the agency also offers a good feel for new developments and a "think outside the box" mentality.



About ABCD Agency: Creative & PR agency ABCD Agency helps brands gain organic reach through performance PR and content marketing. The team around the two managing directors Robin Wilfert and Frederik Betz has already looked after many well-known start-ups and scale-ups, including companies such as Airbnb, Delivery Hero, Omio and Zalando. ABCD Agency was founded in 2015 and is based in Berlin.



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