BY ABCD

Eurovision: What Makes a Winning Song?

Over the last 66 years, countries around Europe have gathered once a year to take part in what is a truly unique competition: The...

Case Study: ABCD Newsjacks Meta

Background: We’re an agile, entrepreneurial marketing agency that’s always on the lookout for exciting opportunities. This includes...

Campaign Case Study: Weed Index

Background: Not every campaign we execute here at ABCD has to be on behalf of a brand. We love identifying exciting content gaps, which...

🏈🏟 Super Bowl LVI Halftime Show: The Rap Legends in Numbers

When the game between the Los Angeles Rams and the Cincinnati Bengals in the NFL's 56th Super Bowl enters the halftime break on Monday...

Apple Versus Samsung: Which Smartphone is More Popular?

Which is the most popular smartphone in the UK? Since the launch of the iPhone back in 2007, the smartphone has steadily grown in...

The Most Popular Olympic Sports by Country

At ABCD Agency and Rascasse, we’re crazy about the Olympics. We’ve been glued to this summer’s games, marvelling as world records were...

Six of Our Favourite Campaigns to Celebrate ABCD’s Sixth Birthday

ABCD Agency is very proud to be celebrating our sixth birthday. So much has happened in those six years—from swabbing taxis to sex...