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Eurovision: What Makes a Winning Song?
Over the last 66 years, countries around Europe have gathered once a year to take part in what is a truly unique competition: The...

Dominic
May 12, 20222 min read


Case Study: ABCD Newsjacks Meta
Background: We’re an agile, entrepreneurial marketing agency that’s always on the lookout for exciting opportunities. This includes...

Dominic
May 2, 20221 min read


Campaign Case Study: Weed Index
Background: Not every campaign we execute here at ABCD has to be on behalf of a brand. We love identifying exciting content gaps, which...

Dominic
Apr 20, 20221 min read


🏈🏟 Super Bowl LVI Halftime Show: The Rap Legends in Numbers
When the game between the Los Angeles Rams and the Cincinnati Bengals in the NFL's 56th Super Bowl enters the halftime break on Monday...

Frederik Betz
Feb 10, 20223 min read


Apple Versus Samsung: Which Smartphone is More Popular?
Which is the most popular smartphone in the UK? Since the launch of the iPhone back in 2007, the smartphone has steadily grown in...

Dominic
Nov 10, 20212 min read


The Most Popular Olympic Sports by Country
At ABCD Agency and Rascasse, we’re crazy about the Olympics. We’ve been glued to this summer’s games, marvelling as world records were...

Dominic
Aug 5, 20211 min read


Six of Our Favourite Campaigns to Celebrate ABCD’s Sixth Birthday
ABCD Agency is very proud to be celebrating our sixth birthday. So much has happened in those six years—from swabbing taxis to sex...

Frederik Betz
Jul 8, 20214 min read
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